participation is marketing. But it’s more then participating, it’s contributing value, it’s respecting market participants, it’s having integrity and embracing transparency.
Market researchers put people into “fish bowls” to observe their behaviour under fake conditions measuring their responses as if they were real and pure.
In short, and putting it bluntly, the science of marketing has for too long been focused on manipulation, not value creation.
Chris Heuer – The End of Marketing, The Return to Markets